Apple, Nike Hook Up in iPod Fitness Venture
May 23, 2006 | by Nino Marchetti
The new Nike+iPod Sport Kit uses a special in-shoe sensor and a wireless receiver attached to an iPod nano to track one's exercise progress.
Nike and Apple today rolled out a new wireless system which lets special Nike footwear talk wirelessly with an iPod nano to report workout data. The new Nike+iPod Sport Kit is priced at $29 and should be available within the next two months.
The Nike+iPod Sport Kit, said the two companies, consists of a sensor which is inserted into a special Nike+ shoe as well as a wireless receiver which attaches to an iPod nano. The first Nike+ footwear to be part of this iPod integration is the new Moire. As one exercises with the in-shoe sensor inside the Moire, information on time, distance, calories burned and pace is stored on iPod and displayed on the screen; real-time audible feedback also is provided through headphones.
Designed to accompany the Nike+iPod Sport Kit are a special iTunes music section as well as a special Web site for tracking one's progress.
"We're working with Nike to take music and sport to a new level," said Steve Jobs, Apple's CEO, in a statement. "The result is like having a personal coach or training partner motivating you every step of your workout."
"Nike+iPod is a partnership between two iconic, global brands with a shared passion for creating meaningful consumer product experiences through design and innovation," added Nike CEO Mark Parker. "This is the first result, and Nike+iPod will change the way people run. Nike+iPod creates a better running experience. We see many more such Nike+ innovations in the future."
Post Your Comment...Comments
Comment on this article
Please keep your comments relevant to this article. Email addresses are not displayed, they are only required to verify you are human.
When you submit your comment, an email will be sent to your email address with a confirmation link. Once you have clicked on that confirmation link your comment will be posted.
HTML is not allowed.
RSS Feed
Matt on May 24th, 2006 at 10:19 AM:
I just watched Nike's video. It looks pretty cool. My only concerns...does it lose "reception" like the fm transmitters, and what if I burn thru my shoes like crazy..do they come in different shoe options with this feature? Can it be added to my current favorite running shoe? What if the new shoe isn't comfortable? I'm sure Nike thought about all of this, but I can't wait to learn more.