U2 Rocks Out with The iPod - Again
June 06, 2006 | by Geoff Duncan
Apple caused a splash back in 2004 when it created a special iPod themed on Irish supergroup U2. Guess what? They're back for a $329 encore.
Apple Computer today announced its new iPod U2 Special Edition as part of the the ongoing partnership between Apple, Universal Music, and Irish rock band U2.
Apple previously introduced a black-and-red U2 iPod back in 2004, loosely coinciding with the release of the band's How to Dismantle an Atomic Bomb album; this time around, Apple is sticking to the black-and-red theme, but is basing the U2 iPod on newer technology. The new U2 iPod is based on the current video-capable fifth-generation 30 GB iPod and features a black, stainless steel enclosure with a red Click Wheel and the signature of each U2 band member engraved on the back. U2 iPod buyer also receive an iTunes Music Store code which can be redeemed to download an exclusive 30-minute U2 video featuring music videos and interviews with the band.
"We're thrilled to continue working with one of the greatest bands in the world to bring U2 fans a special edition of the world's best digital music player," said Greg Joswiak, Apple's vice president of worldwide iPod Product Marketing. "With its distinctive new design, including an all-black stainless steel enclosure, the new U2 iPod is sure to be a hit."
The new U2 iPod is available immediately at Apple's online and retail stores for $329, and includes stereo earbuds, USB 2.0 cable, a case and dock insert.
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Backi on Jun 6th, 2006 at 11:51 AM:
I didn't think the first one was a hot seller, so why redo it?