EA To Digitize Classic Board Games
August 13, 2007 | by Christopher Nickson
Electronic Arts and Hasbro have struck a deal that will see EA making digital versions of perennial board game favorites, including Monopoly.
“The gaming market has never been more primed for a revolution in how families enjoy games,” said Kathy Vrabeck, president of the EA Casual Entertainment Label. “Hasbro is the ideal partner to help propel this change. Their games define fun. These are games that we all love and remember from our childhoods. The combination of EA's market leadership in the interactive space and Hasbro's timeless franchises is a perfect partnership for today's market. Together, EA and Hasbro can create the next generation of fun for a new wave of kids and families.”
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