Canon Blasts Out New Cameras

August 20, 2007 | by Geoff Duncan

Canon has fired off a full broadside of new cameras, from entry-level point-and-shoots to the pro-level, 21.1 megapixel EOS-1DS Mark III DSLR.

Canon's new SX100 might be garnering considerable attention today, but it's by no means the only camera model the company announced today: in fact, Canon has announced no fewer than seven other new cameras today, running the gamut from entry-level point-and-shoot cameras to professional DSLRs.

First up, Canon is augmenting its AA-powered PowerShot A-series line with the A650 IS and A720 IS cameras. The A650 IS offers a 12.1 megapixel resolution, a 2.5-inch hinged LCD viewfinder, with SD/SDHC expandable storage, PictBridge printing, and advanced features like face detection and optical image stabilization, along with 21 shooting modes that ease point-and-shoot photography. The A720 IS offers an 8 megapixel resolution and a movie mode, and is available with an optional waterproof case which lets users take the camera as low as 130 feet. Both models should be available in September, with the A650 IS going for $399.99 and the A720 IS going for $249.99.

Next, Canon has unveiled two new PowerShot Digital Elph point-and-shoot cameras. The PowerShot SD950 offers a 2.5-inch LCD viewfinder, a 12.1 megapixel resolution, a 3.7× optical zoom, optical image stabilization, and Canon's face detection technology for helping make sure individuals are recognizable in your photos. Meanwhile, the PowerShot SD870 offers an 8 megapixel resolution, a 3.8× optical zoom with optical image stabilization, face detection, and a wide-angle zoom lens. Both cameras feature Canon's DIGIC III processor, SDDC expandable storage, and PictBridge printing. Expect to see both cameras in September, with the SD950 going for $449.99, while the SD870 should be priced around $399.99.

Not content with those, Canon also announced its new PowerShot G9 offering a 12.1 megapixel resolution, a 3-inch LCD viewfinder, 6× optical zoom, 23 shooting modes, optical image stabilization, PictBridge, face detection (with the ability to set a particular face as a priority), and SD/SDHC storage capability. The camera is capable of capturing images in RAW format, and sports a retro matte-black "retro-hip" design. Expect to see the G9 in October for $449.99.

Getting toward the high end, the Canon EOS 40D DSLR targets the "prosumer" market, offering a 10.1 megapixel resolution, sensitivity down to ISO 3200, and a very quick 6.5 fps continuous shooting capability. The EOS 40D also sports a 3-inch LCD monitor, the ability to save images in sRAW format, improved autofocus and exposure controls, and the same integrated cleaning system introduced in the EOS Rebel XYi camera which helps keep dust and particles off the camera sensor. The camera will be available in September as a body-only rig at $1,299, or with a Canon EF-S 18-55mm ƒ/3.5-5.6 IS lens for about $1,499.

If the EOS-40D doesn't cut it for you, Canon's got one more new shooter up its sleeve: the EOS-1Ds Mark III DSLR. The EOS-1Ds sports a mammoth 21.1 megapixel resolution with a 5 fps continuous shooting rate, dual DIGIC III image processors, 3-inch LCD display, advanced autofocus technology, the EOS integrated cleaning system to keep that mammoth sensor debris-free—and, of course, all the high-end professional functionality that have put Canon into the top tier of professional-level digital cameras. The EOS-1Ds will be available in November with a Canon EF 14mm ƒ/2.8L II USM lens at an estimated price of $7,999…start saving those pennies now.




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