Digital Trends

So which are the most popular online retailers in the UK? Every quarter sees the publication of the IMRG-Hitwise Hot Shops List, showing the 50 most used online retailers.

 

Once again, to the surprise of absolutely no one, it’s Amazon’s UK arm that’s top of the pops. In fact, there’s been very little movement in the top ten at all. Argos and Tesco come second and third (in a change of places), with both being retailers of many goods (think Target – in Tesco’s case, Target plus food). Many of the remaining sites involve different facets of that other overriding British passion, the vacation. In fact, travel companies take up 18 of the 50 places.

 

UK online sales were worth $8 billion in July alone.

 

"The stability of retailers' positions on the list is extraordinary, and tells me two things: these market leaders are satisfying their customers pretty well, and competitors are having little or no effect on their progress," said IMRG's chief executive James Roper.

 

Amazon scores twice, with both its UK and US arms in the top ten. eBay is notable by its absence, purely because IMRG doesn’t consider auction houses.