Google Brings AdSense To YouTube

If you’ve been considering posting clips on YouTube, this might be a good time to do it. Google has unveiled a new program that will bring AdSense money to video producers and site publishers.

 

For now it will be focusing on select content partners, however, including Lonelygirl15, Expert Village, TV Guide Broadband and Ford Models.

 

The rotating text ads will play as a banner at the top of a video with text under the video, but will not play until the user clicks the play button. Publishers will be able to limit ads to self-produced videos or have a selection based on keywords.

 

Advertisers will pay on cost-per-click or cost-per-impression, with AdSense publishers and content partners on YouTube each receiving a share of the revenue.

This is a way for Google to recoup some of the huge amount it paid for YouTube, but they’re being careful to do it in a way that doesn’t alienate users.

“Website publishers realize that getting people to visit your website is only half of the equation," Google product marketing manager Christine Lee noted in a Google blog, according to vnunet.com. "Growing your audience is important, but keeping your audience engaged and staying on your site longer is just as important, if not more so."

 

Publishers will need to register with both YouTube and AdSense to participate.