A Billion Downloads From Pepsi

December 04, 2007 | by Christopher Nickson

The soft drink company teams with Amazon to give away one billion DRM-free tracks.

If you’re looking for free music, better gear up for next month’s Superbowl. That’s when Pepsi is expected to announce a giveaway of a billion free downloads, all DRM-free, in partnership with the Amazon music store.
 
According to Billboard, five billion Pepsi bottle caps will contain codes, a billion of which will give access to free downloads.
 
Three years ago the company undertook a similar promotion with iTunes. The big difference between now and then is that all the iTunes downloads were copy-protected.
 
Billboard stated that Amazon was willing to pay labels 40 cents for each track downloaded, which has proved problematic for some majors, which is 25-30 cents less than they normally pay and 30 cents less than Apple.
 
It’s interesting, though, that the labels don’t seem to have baulked at the tracks being DRM-free; many have moved toward that position, and even iTunes now sells some DRM-free tracks.
 

Post Your Comment...Comments

mark on Dec 4th, 2007 at 8:13 PM:

AWESOME. I love free stuff!

Comment on this article




Please keep your comments relevant to this article. Email addresses are not displayed, they are only required to verify you are human.

When you submit your comment, an email will be sent to your email address with a confirmation link. Once you have clicked on that confirmation link your comment will be posted.

HTML is not allowed.


Join our newsletter to keep up to date on the latest Digital Trends content like Videos, Reviews, News and more delivered directly to your email!


Plus, get early access to contests and specials from our partners. Join today!





Loading...