Yahoo Refuses Microsoft's $44.6 Bln Offer
February 11, 2008 | by Christopher Nickson
Reports are that Yahoo's board will turn down the takeover offer from Microsoft as Yahoo share prices rise.
[Update; It's official, Yahoo has formally rejected Microsoft's unsolicited merger proposal, finding it "substantially undervalues" Yahoo and its brand. Yahoo's board did not elaborate how the company's management plans to turn the company around; Yahoo has been working a restructuring plan for the last 18 months which has yet to yield significant results. Some industry watchers believe Microsoft will raise its bid for Yahoo, possibly taking its proposal directly to shareholders for a vote rather than putting the idea in front of Yahoo's board. Other sources have Yahoo renewing talks with AOL, potentially giving Yahoo a cash infusion while significantly expanding the audience for AOL's online advertising efforts. —-Geoff Duncan]
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BILL on Feb 11th, 2008 at 6:06 AM:
Google is the driving force behind the acquisition. But an index of joint Yahoo/Microsoft assets does not gurantee their ability to overtake the search giant. Both companies are trailing because of poor product portfolios, poor monetization, and a failure to innovate. The combined company may create a more assertive "also ran" player in the industry, but that player is not much more likely to beat Google.
Read the analysis of what Yahoo's new advertising platform would have to be at http://www.broodingsavage.com/journal/2008/2/11/wh...