Google Hits Slow Ads
March 11, 2008 | by Christopher Nickson
Slow-loading ads will be penalized on their Quality Score and minimum bid, Google says.
According to a Vnunet story, as part of its AdWords program, Google will start hitting ad pages that take too long to load by adding a penalty to the quality score, an index that determines how the ad will be placed in a search result.
The Inside AdWords blog said,
"Users have the best experience when they don't have to wait a long time for landing pages to load. They are also more likely to abandon landing pages that load slowly, which can hurt your conversion rate."
Page loading times will be monitored by the introduction of a load-time feature in the keyword analysis page in AdWords. Once it’s up and running, offenders will have a month to clean up their act.
As an advertiser’s quality score falls, the user will have to increase the minimum bid, which gives the lowest cost an advertiser can pay for each click. However, those with fast loading times will see their minimum bids decrease.
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