YouTube To Offer More Viewing Info

YouTube is going to be sharing more statistics about the people who view video clips with those who upload them, according to an AP story. A new program called YouTube Insight could greatly help those adding clips in terms of advertising and when to schedule a new video, among other things.

 

The program debuts today, and Google hopes it will help it make some money from its $1.76 billion purchase. To date there hasn’t been a rush of people eager to advertiser on YouTube.

 

Advertisers are already given information about who views their ads, but Insight reportedly goes further, with a breakdown showing state and county locations of viewers, as well as when they watched. Obviously this is useful to commercial entities, but it can also benefit others.

 

YouTube program manager Tracy Chan said the tool would "give a lot of context around the performance of video over time, where are your audience coming from and how your message is connecting to your audience."

 

It’s possible that in the future the information will include how the viewer found the video. Paid advertisers will still receive more data than others.