Memorex Gets in Two Digital Photo Frames

April 09, 2008 | by Geoff Duncan

Memorex has two new entries in the digital photo frame business: inexpensive, mom-friendly designs with integrated memory card readers.

Consumer electronics brand Memorex has rolled out two new entries in its digital photo frame line, and what they lack in tech-savvy specifications and capabilities, they may make up for in price, distribution (Memorex is distributing them through K-Mart), and a special appeal to snap them up as Mothers' Day gifts—perhaps pre-loaded with family photos!

"Digital picture frames are becoming so popular in the home and as gift items," said Memorex brand manager Carla Pihowich, in a statement. "Memorex has designed these frames to be a cut above the ordinary design, with feminine graphics that will delight the mom in everyone's life."

The high-gloss white Memorex Special Occasions frame sports a card reader for MMC and SD cards, USB connectivity, and a 7-inch 480 by 234-pixel LC display, while the Memorex Floral Print photo frame sports a 4-in-1 card reader, mini-USB port, and the same 7-inch display in a sleek brown frame with a floral print. Both photo frames come with AC adapters.

Both frames should be available this May through K-Mart for $89.99. Just in time for Mothers' Day on May 11!

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