Google-Yahoo Antitrust Problem?
April 24, 2008 | by Christopher Nickson
The Department of Justice is investigating the two-week Google and Yahoo ad alliance.
Reuters has reported that the Department of Justice is taking a close look at the two-week ad alliance set up by Yahoo and Google because of antitrust implications.
Part of the problem, according to sources, would seem to be a phone call that Eric Schmidt, Google Chief Executive, supposedly made to Yahoo CEO Jerry Yang, offering to help stymie Microsoft’s takeover bid.
Both companies said they’d told all the relevant authorities about their two-week ad test, with Yahoo spokeswoman Tracy Schmaler saying,
"Yahoo proactively kept the Department of Justice informed of its intentions to conduct this limited test with Google and have provided information to DOJ on the nature of the test."
Although the ad test ends this week, reports are that the Department of Justice is worried about a longer-term deal.
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