HBO Brings a la Carte Programming to iTunes
May 13, 2008 | by Nick Mokey
The Sopranos, Sex and the City, The Wire and more are now available on an episode-by-episode basis through iTunes.
If you’re too cheap to spring for a $160-a-month cable package, but still want to catch Tony Soprano knocking off a few guys now and then, HBO now offers a slightly more affordable way to access its programming: iTunes. HBO and Apple jointly announced on Tuesday that many of the cable channel’s programs have arrived at the iTunes store for download. Apple will initially offer six HBO series on iTunes, including The Sopranos, Deadwood, Rome, Sex and the City, Flight of the Conchords and The Wire. The former three series have episodes priced at $1.99 per episode, while the latter three cost $2.99 per episode. While full seasons are available, Apple won’t offer any discount for purchasing episodes in bulk. For its part, Apple seems happy to round out the iTunes library by finally bringing such popular shows aboard. “We're thrilled to bring this incredible lineup of programming from HBO to the iTunes Store,” said Eddy Cue, Apple's vice president of iTunes, in a statement. “These are some of the most talked about television shows ever, as well as some of the most requested by our customers.” All episodes are immediately available for download via iTunes in video formats that will play on a computer, iPod, iPhone, or TV (with Apple TV).
Post Your Comment...Comments
Gary on May 13th, 2008 at 12:00 PM:
$2.99! Your crazy HBO. Thanks for playing.I could wait and buy the episode box set for cheaper, or add HBO to my cable for less if I was a season watching fanatic.
Josh on May 14th, 2008 at 4:10 AM:
A good idea, but too expensive. Still, at least they're looking in the right direction, and from the company that invented the best EVER "hey, we're [this company]" video, that's a start.
http://youtube.com/watch?v=i1NKoMNy5bY -- will bring a tear to your eye if you had HBO in the 80s.
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James on May 13th, 2008 at 9:06 AM:
$2.99/episode is way too much money - even for HBO. I predict it will bomb within the year. You can rent a full blown high-quality movie for that much.