Digital Trends

The software giant is cutting out the middle man in the UK and Germany by offering consumers the chance to buy its products through a new online store.

They’ve done almost everything else, so why not retail? That would seem to be Microsoft’s thinking. The company has opened online stores in the UK and Germany, giving consumers the chance to purchase its software. The products are available via download only, but later this year physical product will be available, and Microsoft has plans to expand its retail outlet into others countries.

Alex Reeve, business group director at Microsoft UK, said:

"Customers are now demanding a higher level of online interaction prior to purchase. Many consumers require interaction with manufacturer and publisher, not only for the supply of information but in some cases to purchase products.
"Microsoft Store is a new addition to the existing channels already provided giving consumers ultimate choice."

The company also reportedly has plans to open its store to selected partners in the future.