Google Stops Digging
July 29, 2008 | by Christopher Nickson
Google has decided to abandon its plan to purchase social news site Digg.com, according to reports.
Last week it was going to happen – Google was set to purchase social news site Digg.com for $200 million. Now, according to blog TechCrunch, which broke the original story, the marriage is off again, as Google has decided not to go through with the purchase. No definitive reason was evidently given, but speculation has ranged from a clash of personalities to technological incompatabilities.
There’s been talking of interest in Digg from Microsoft and others, but whether Digg will look to its other suitors or go it alone remains to be seen.
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James on Jul 29th, 2008 at 1:07 PM:
No suprise here. Digg doesn't really offer anything. Their technology sucks. They just happened to be the first social bookmarking site - something new that caught on as a trend.