Apple Wants 10% Of All iPod Accessory Sales

By Ian Bell
March 18, 2005

Apple's new iPod Seal of Approval may mean the accessory you just bought for your iPod will work, but did you know Apple wants 10% percent of the revenue from that product?

"As part of a "Made for iPod" logo program, Apple Computer has been angling for a slice of the revenue from the growing array of third-party add-ons that connect to the iPod, sources said.

For the right to display the logo, Apple was at one point looking to get 10 percent of an add-on's retail selling price. More recently, the company has been seeking 10 percent of wholesale pricing, according to people familiar with the situation. "