A New Hybrid Music Medium

October 16, 2007 | by Christopher Nickson

A German company has come up with a format that's CD on one side, vinyl on the other, to be imaginatively known as the VinylDisc.

It sounds like a bizarre Frankenstein marriage of formats, the Guardian reports that a British group is preparing to release the first record that’s half CD, half vinyl.
 
The mongrel medium has been developed by Optimal Media Production, and features a CD track on one side and vinyl on the other.
 
Rock group Fightstar will be the first to take advantage of this, a tactic their label admits is a gimmick, but one that will certainly garner attention and find favor with collectors. There will be one track on each side, and the limited edition single – evidently set at just 3,000 copies – will retail for around $6.
 
The question, of course, is whether this new medium will catch on. Known as the VinylDisc, it can hold a three-minute cut on the vinyl side and 70 minutes of music on the CD.
 
Grit Schreiber, head of marketing for Optimal Media Production, told the newspaper that “we have seen enormous growth in the area of vinyl production. Nothing seemed more natural than the idea of combining the worlds of digital and analogue sound."

Post Your Comment...Comments

Mike on Oct 17th, 2007 at 12:19 PM:

Two dead mediums mashed into one, and only 3 minutes of audio. Someone's getting fired over this idea.

Joel on Oct 18th, 2007 at 9:38 AM:

This is not new. This band is not the first to do something like this. Checkout this record labels digital vinyl trash club. http://www.squoodge.de. They choose to but videos on one side, same as putting audio.

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