Digital Trends

Earlier this week, the Miss Bimbo website came under fire in the UK for the way it encouraged girls to change a girl’s body on the sire by various means, including plastic surgery and extreme diets. Critics claimed it gave the wrong ideas about body shape and sexuality to girls.

 

Opened a month ago, it claims to already have 200,000 subscribers. Although the site is free, it makes money when users buy “bimbo dollars” for clothes and surgery by making paid text messages to the site at around $3 for each text. And that’s where the new problem has emerged.

 

Regulator Phonepayplus is investigating whether the premium rate texts are in violation of UK law. In a statement the agency said,

"Our code of practice has specific requirements for services that are targeted at children or likely to be particularly attractive to children. In addition to issues around cost, our rules make clear that services should not exploit or provide content that parents are likely to think unacceptable. We are looking into claims that the Miss Bimbo service might contravene these requirements. If any parents or children have views or concerns about this or any other service, they should contact us."

The site’s owners say that Miss Bimbo is nothing more than harmless fun for girls.