AT&T Wi-Fi Officially Comes to Starbucks

June 03, 2008 | by Geoff Duncan

Coffee chain Starbucks has officially rolled out AT&T Wi-Fi access, offering up to two hours per day of complimentary connectivity.

Coffee chain Starbucks has officially rolled out Wi-Fi access to its customers via AT&T, offering up to two hours of complimentary connectivity per day in exchange for keeping a Starbucks Card active within the last 30 days and agreeing to accept up to four email messages a year from AT&T.

Under the deal, customers simply need to keep a Starbucks Card active within the last 30 days—either by making a purchase or loading a balance onto the card—in order to qualify for Wi-Fi access. Users don't actually need to have their card with them: their AT&T username and password created during the registration process will work as long as the card has been used in the last 30 days. Currently, Wi-Fi access is restricted to one session per day up to two hours in duration, but Starbucks says they're working on letting users spread the two hours across multiple sessions per day.

Starbucks estimates the free Wi-Fi service will be available at every Wi-Fi enabled Starbucks location by the end of 2008.

The Wi-Fi access is part of a larger rewards program associated with the Starbucks Card; other consumer requires include complimentary syrup and milk options in coffee drinks, free refills of iced and brewed coffee, and a free tall beverage with the purchase of one pound of whole bean coffee. "Starbucks Card Rewards is a way to help you enjoy something special at a time when budgets are tight," said Starbucks VP of customer relations Brad Stevens, in a statement. "Our customers have let us know that they want to be recognized for choosing Starbucks. We'd like to thank them in simple ways that can provide value every time they visit us and use their Starbucks Card."

Post Your Comment...Comments

Ian Bell on Jun 3rd, 2008 at 10:28 AM:

Wayy too complicated. Everyone is offering free WiFi, StarBucks needs to as well, and with no strings attached.

Lame-O on Jun 3rd, 2008 at 2:08 PM:

Lame, If I pay $5.00 for a drink that costs Starbucks $0.45 and I average about 5-6 drinks a week, I think they can just offer WiFi without question. I wish they had a rewards card that for every 10 drinks I buy, I would get one for free. Again, what's their cost?

MoonDookie on Jun 3rd, 2008 at 10:52 PM:

$5 for a coffee drink, it is 3.80 with the card fir a vente mocha. =)

Cameron Young on Jun 4th, 2008 at 12:39 AM:

When is Starbuck's going to realize that internet access is no longer a commodity? Moreover, the fact that they're a giant corporation with huge revenue makes it even more outrageous that they're still putting limits on it.

bud on Jun 4th, 2008 at 7:05 PM:

starbucks is afraid of surfers squatting all day not buying five dollar coffees, att is afraid of too much bandwidth being sucked out of those locales without getting marketing info, yet wanting to encourage use.

Doesn't mcdonalds offer their att wifi for free ? Mcdonald actually has to beg for wlkin service as opposed to drive thru.

The confusion will come when that same deal is expected at a barnes and noble cafe featuring starbucks coffee and att wifi, where the starbucks gift cards
will not work anyway.


So is the iPhone free wifi deal returning?

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