Dell's World of Warcraft Notebook: Yowza!
December 5th, 2007 | by Rob Enderle
OK, I had the chance to see this puppy in action a couple of weeks ago, and I have to admit it made me weak in the knees. This is no lightweight box, and lugging it around will likely do more for your biceps than almost any other kind of weight training I can think of.
But in terms of sheer, blood-curdling fun, the system is also so incredibly hot and wonderful that I can’t help but drool a little bit as I write about it. Words don’t do it justice – the graphic treatments on the back are pure Warcraft, and this thing looks like it was born in the game and exported though some strange portal into our world. However, the transfer did not tame the beast at all and it comes into this world largely wild, feral and uncivilized. In other words, this is not your sister’s Sony.
Now, before we go on, let me point out: If you didn’t already order one, getting one of these things will likely be a problem. Exclusive products like this tend to get sold out for the year and fast. You probably have a couple of days’ window left within which to grab it, but after that, well… You’ll be waiting until after New Year’s for delivery.
That being said, let’s take a look at this puppy.
Basically, the machine started out as a Dell XPS 1730, which many of us have grown to love, but then, just like a custom car, somewhere along the way it got pimped. The backlighting has gone from XPS to large light WOW honor badges, and the color scheme is now a burnished silver – not unlike Middle Age (or Middle Earth) pewter. On this silver surface is carved the words “World of Warcraft” and the surrounding finish looks appropriately battle-worn.
Inside, the device is nicely World of Warcraft-branded as well, and it clearly illustrates the gaming roots that have influenced this system for some time. It’s big, but it’s also stunning in a barbarian warrior sort of way, with a slight high-tech edge in the perimeter and panel lighting. The machine quite literally glows with power.
You also get a unique custom backpack with purchase, so folks know you have one of these things even if you are only using the backpack for books. The computer comes loaded with the full suite of World of Warcraft games and updates, unique screen savers and wallpapers and a large amount of hard to get stuff (collector’s edition pets etc.) as well. And, believe me, you’ll want to keep this thing close, because if you leave it around a wood elf, or someone with sticky fingers, they’ll likely swipe it and take it to their secret lair.
What’s more, the laptop also has the typical current high-performance technology you’ve come to know and love from the XPS 1730, a fast 7ms 17” display, NVIDIA SLI graphics, AGEA Physics, twin RAID 7200 RPM Drives (solid state drive option), Intel Processor choice up to Extreme, Wireless b/g/n networking, a built-in camera and an array microphone (though I’d still wear a headset if you are trying to chat in game).
So is it really worth it to spend a month’s pay or more on one? Well, that depends.
After all, this is a $4500 system and isn’t for everyone. For a lot of us, this kind of a price is nosebleed territory. Then again, those that can afford the price get a unique experience. I’m thinking attention hogs will like it best: Just carrying this into a staff meeting or classroom a couple of times and watching observers’ reactions would make it worth the investment for many of us. Given that these types of units typically sell out quickly, that also suggests that there are a lot of folks who want a computer that is both powerful and at least somewhat exclusive.
Post Your Comment...Comments
Ian Bell on Dec 6th, 2007 at 9:55 AM:
While I agree that the system specs are overboard for a game like WOW, the whole marketing focus is brilliant.
There are no better marketing strategy than getting a particular user base to believe in your product enough to promote it for you. Look at Apple fans for example.
If WOW users do decide this laptop is a great product, Dell will have just scored a huge win.
Chris Morley on Dec 6th, 2007 at 3:49 PM:
I agree - the idea is absolutely sound, my quibble is with the execution.
The fact is that 10 million people play WOW because it's accessible - it plays on just about any PC you can buy off the shelf today, it's easy to get into, and it's fun and addictive. I'd say the same goes for Sims 2.
But when you place such a high price of admission - in this case the cost of this laptop, I wonder how that shrinks the target market? We're getting into luxury good territory, and I'm not sure how that intersects the demand curve of your average WOW player...
Just me thinking out loud!
Barry on Dec 6th, 2007 at 7:58 PM:
Maybe Dell is creating a super expensive system because they know only a select percentage of WOW players will actually buy one. So it has to be priced high with plenty of margin to even justify building them in the first place.
I wish there was a way to figure out how many they sold....
Rob Enderle on Dec 19th, 2007 at 3:56 PM:
Typically products like this are short run, a few thousand only. They did the $10,000 desktop figuring they would only sell a few and couldn't keep up with demand for 3 or 4 months. There are a group of folks that really like exclusive products and that's what keeps Dell and others building them.
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Chris Morley on Dec 6th, 2007 at 8:36 AM:
Products like this bring to light the disconnect between marketing, product development, and customer demand.
There are roughly 10 million or so WOW players. It's no secret that PC companies would love to have a significant piece of this business. However, this laptop is wholly unsuited for the target market.
First - there is no reason for SLI graphics with WOW - it's not an intensive engine, period. In fact, it is enjoyable on many integrated graphics solutions. That's not to say that a single 8700 would go to waste. Surely you'd be able to play at the highest resolutions with all the effects turned on.
Secondly, and probably most telling, is that the PhysX processor does not help with WOW - AT ALL. Not in the slightest. If Dell had figured out a way to integrate a Killer NIC in that machine (another luxury niche upgrade), then I'd say they've done some homework.
But as it stands, this laptop is more appropriate for a game like Unreal Tournament 3, which will make full use of SLI graphics and PhysX.