The Dell One vs. the iMac: The Chase for Beautiful
November 20th, 2007 | by Rob Enderle
It continues to amaze me how long it has taken for the rest of the market to realize that Apple does some things incredibly well. For example: Apple survived the consolidation of the PC market onto Windows by focusing on creating an incredibly user-friendly platform and wrapping it around generally-pleasing and well-designed hardware. (On the Windows PC side, that market went down a different path – one much more focused on cost – and the end result were products that were increasingly both less expensive and less interesting.)
They say imitation is the sincerest form of flattery, though – and if so, Dell’s finally paying homage to Steve Jobs and co. at every possible turn. Because this year, while Acer/Gateway and HP have focused with laser-like determination on building compelling designs in general, Dell recently took the step of looking to Apple for direct inspiration. Dell, which has significantly increased its design staff, has also given that staff an interesting directive. Specifically, that is, to build products that make Apple’s signature wares look bad in comparison.
The first product out that was designed to meet this goal was the XPS M1330. (And if you get a chance to put it next to an Apple notebook, you’ll see that it does make the machine look old-hat.) But the new Dell One, to my eye, goes much further, and it is a clear indication that PC vendors are starting to push on Apple hard.
All-In-Ones
This particular class of computer, outside of Apple’s category offerings, has really only been a hit up until now in Japan where space is incredibly tight, and the top product there has not been an iMac, but rather a Sony historically. However, we spoke of all-in-ones a few weeks ago and how I thought they were becoming more standard across the globe. More recently, we chatted about how I’d taken so strongly to the Gateway One (note the oddly common naming theme) as well.
The historic problem with these systems has been the unwillingness of everyday buyers to tie the monitor and the PC together into a single package. However, the advantage of creating a system that is incredibly easy to setup and, if needed, be moved about one’s living space or office, make these things ideal for areas where the complexity of a traditional desktop gets in the way. Kids’ rooms, kitchens, even office environments (they look wonderful on contemporary glass desks) and guest rooms are all ideal locations for an all-in-one system, which nicely marries various forms of media and components into one very simple to use and configure product.
Bearing this in mind, I believe it is really time to look at an all-in-one device to meet your needs, whether it is from Apple, Dell, Acer/Gateway or HP. And thankfully, none of these systems is that similar to the other, so the choice isn’t all that difficult.
The Dell One vs. the iMac
On the iMac side, you’re looking at an aging design that was recently updated with a metal finish. However, the product has always looked rushed to me. Don’t get me wrong – it remains a very attractive box. But the iMac isn’t as current or compelling as the iPod Touch and iPhone, both of which look vastly more advanced.
Cable management is also poorly located (off to the side and difficult to conceal) and the thickness of the device appears to be caused by older processors which have had heat problems; although current Intel parts have addressed this issue. This doesn’t mean iMac units are bad looking – they’re downright iconic, particularly from a head-on perspective. Nonetheless, the system has been around in this format for some time, and there have been a lot of technology changes since the initial design rolled out.
I still think the 3rd generation here was a step back, in terms of engineering leadership, from the 2nd generation iMac, which was more advanced ergonomically and remains one of the most sophisticated products thats ever been built. What’s more, in terms of the iPhone and the iPod Touch, you see a much more current design motif, and I’d actually expected something like what is shown in this video to have made its debut by now.
As for the Dell One, it comes across as being much newer than the iMac – in fact, the one I was shown had a beautiful, automotive-quality paint finish. It further incorporates TV capabilities into the core function set, and you can even get a built-in Blu-ray drive.
Conversely, Apple backs Blu-ray, but has not yet integrated it, probably because the format remains too prohibitively expensive for most. ATI and others do sell a TV tuner for the iMac, and for around $1,000 you can add a Blu-Ray external drive, but seriously… With all of this stuff hanging off that box, you kind of kill the whole idea of an all-in-one unit to begin with.
The Dell One, on the other hand, is stunning in person and the fact that it ships, as does the Gateway One, with a heavy use of wireless technology, keeps the desktop relatively clutter-free. The base is made of real glass too, which is not only pretty – it also lowers the center of gravity and makes it less of a hazard. Speakers are additionally located at the outside ends of the monitor instead of below it, which typically provides better stereo separation. And the keyboard and mouse are built by Logitech who, in my opinion, does a better job than either Apple or Microsoft and both components are, as I mentioned, wireless standard.
Overall, it’s safe to say the Dell One is one of the prettiest boxes Dell has ever made. Now, that isn’t to say the iMac doesn’t still have some advantages, i.e. you can get a 24” iMac while the Dell is only 20”, and the Apple comes with a rich consistent software load (why is it that no-one can come up with a strong competitor for iLife?) while the Dell ships with Adobe Elements (it’s a handy package, but most agree that iLife tops it). Granted, the iMac’s out-of-the-box experience remains the industry standard, and while I haven’t yet seen what Dell promises on this front yet, it is hard to believe anyone can outdo Apple in this regard.
But I digress. Since I don’t truly see a whole lot of point in putting a Blu-ray drive (and what is a huge premium) on either of these machines yet, the best buy for the Dell is towards the bottom of the stack, or around $1,500. So, if the goal is to truly be an all-in-one PC, I’m giving the nod to the Dell One, because it is naturally wireless, comes with built-in tuners (both HD and analog) and you can always grab an integrated Blu-ray drive if desired, making it a better paradigm of the category. In my opinion, the Dell One is sharper-dressed and more up-to-date to boot, though such opinions are clearly subjective, and the iMac is by any measure still a very pretty box.
Wrapping Up: Apple Has Driven Dell, Gateway and HP to New Highs
Anyhow, long story short: I was expecting a major update to the iMac by now. Furthermore, I’m personally hung up on the fact I really thought the 2nd generation product was the best all-in-one system ever made, and that Apple’s current offering isn’t as nearly as good. On the flip side, the Dell offering is one of the best-looking products I’ve ever seen, and you really do need to check it on in person, since pictures don’t do the unit justice. Meanwhile, the current Apple industrial design is aging and due for a significant overhaul.
The reality of the situation simply being as follows… for those of you seriously considering an iMac, the Dell One probably won’t make your short list, because you’re being driven largely by Leopard. However, I’d at least consider that the large number of currently released or soon-to-be-shipping all-in-one computers is likely going to force Apple to significantly redesign its products in the near future, and you may want to factor that in when considering future purchases. It’s about time for the iMac to go through a major update and, I fully expect that by this time next year, Apple will have raised the bar again.
Post Your Comment...Comments
TechFreak on Nov 20th, 2007 at 10:01 AM:
I actually think the Gateway One looks better than the Dell, the Gateway is on par with the iMac. It looks great (I am not a big fan of white) and it probably the closest thing to an iMac equivalent on the Windows side.
If I had a use for an iMac I would probably get one because I love the look.
P.S. It's a joke that Dell copied the name "One" from Gateway - gimme a break.
fog city dave on Nov 20th, 2007 at 2:38 PM:
This is a joke, right? I mean, right?
To say that the Dell XPS M1330 (great name, Dell) makes the MacBook Pro look old-hat is pushing the boundaries of credulity as it is, but to go so far as to claim that the Dell One is a better design that the new iMac, which is the most stunningly beautiful computer ever made? Have you actually seen a new iMac in person? It is ridiculously lustworthy. Puuhhlease...
It's nice to see some of the beige-box OEMs are starting to think about design, but they've got a long way to go to catch up to Apple.
Ken on Nov 20th, 2007 at 4:44 PM:
Beauty is in the eye of the beholder. But seriously, where Apple shines is not simply in aesthetics, but in industrial design. That includes the computer and the user experience. If you read between the lines in the article above, the iMac still wins.
Of course, I'd rather have the 24" screen and a faster, better integrated computer than Blu-ray/TV tuner built in. But that's just me.
kyrill, kondrasiuk on Nov 21st, 2007 at 12:00 AM:
Dell's attempt at mimicking the Mac is like Chrysler trying to copy the Mercedes... Americans just don't have the visual sophistication to get the job done. although Jobs can tell what's good.
Tom on Nov 21st, 2007 at 1:01 AM:
With a slower processor and horrendous graphics (integrated? in a $1.5K desktop machine? Come on!), the Dell is no match for the iMac at all. C|NET's review shows that clearly.
If TV Tuners were driving sales in the consumer PC space, there may be something to including one. But they don't, so there's not. Dell spent money on "flash" and let performance come dead last, even as they include an Adobe suite that will NOT take well to the lack of horsepower.
Mrs Enderle on Nov 21st, 2007 at 6:52 AM:
Rob writes another commercial disguised as an article. The only problem with this is he gets paid by getting boxes of Dell crap! They back the truck and fill our three-car garage. Then he spends several weeks selling at eBay.
We still have boxes of Windows Vista filling the guest room. I told him him to just give them away, no one is buying Vista. When is he going to listen to me?
Thomas on Nov 21st, 2007 at 8:56 PM:
Are you guys kidding me? The iMac is nothing but a pretty face, it doesn't touch the Dell One when it comes to performance. All an iMac is good for is browsing the internet and checking email. You can't play games on it (weak hardware and no software available). The Dell at least gives you some real utility.
Tom on Nov 22nd, 2007 at 12:32 AM:
Thomas,
"The iMac is nothing but a pretty face, it doesn't touch the Dell One when it comes to performance."
Check the Dell One specs. The video card in the MOST EXPENSIVE One is WORSE than the video card in the LEAST EXPENSIVE iMac!
Maybe you're just trolling, but giving you the benefit of the doubt you should double-check the specs and you'll see Dell went cheap on graphics and CPU.
http://thesmallwave.com/TSW/Home/Entries/2007/11/1...
lrd on Nov 22nd, 2007 at 7:14 PM:
Ok. So Dell & Gateway copied Apple's iMac & Microsoft copied Mac OSX- seems like everyone's copying Apple. Oh, did I mention the Zune?
Anyway, Apple's still on top when it comes hardware, software & music.
Paul Eccles on Nov 23rd, 2007 at 1:43 AM:
Besides the design, I think the important thing is that the iMac is actually better value than the XPS One, and it comes with either an HD2400 or HD2600 Pro, whereas the Dell either comes with Intel integrated or an HD2400...
Also the iMac is great to run windows on, at least Windows XP SP2, either on boot camp or Parallels.
Rayne on Nov 24th, 2007 at 12:42 AM:
Whats the price difference between the Dell XPS One and the iMac? I am wanting an all in one system for school, which one should I get?
Paul on Nov 24th, 2007 at 3:04 AM:
The iMac is cheaper, it's $1199, and you can get educational discount. It's a better buy in my opinion. But check out the Apple + Dell webpages yourself and compare the specs etc.
Ari on Nov 25th, 2007 at 10:23 PM:
PAul, wake the hell up, not everyone can get an educational discount. And not everyone wants a freaking iMac. Like the women in Hollywood, it has a pretty face, but it can't do crap.
Seriously people, get a system with some utility. One that actually runs some programs!
Ken on Dec 9th, 2007 at 3:44 AM:
"Seriously people, get a system with some utility. One that actually runs some programs! "
So save yourself 300 bucks and put windows on an iMac.
The Animaster on Jul 20th, 2008 at 2:22 AM:
Only a blind idiot would think that ugly Dell One is better-looking (or better-functioning) than an iMac!
"Aging Design"? And only an idiot would think that just because a design has been conceived a couple years back that it's an "aging design". When Apple designed the flat-panel iMac a couple years back they not only created a really sweet design, but they created one YEARS ahead of the competition... and even the current Intel imacs are years ahead of this crappy Dell One. Have you ever had to dust off your computer? Considering all the angles, twists and turns on the Dell One and you're in for a s**tload of work. As for the glass base -- "oooh pretty pretty it's translucent.. woooooow" THAT is oldschool design, and just WHAT happens if you accidentally drop the base or put it down too hard? What does glass do? u-huh.
If you've ever been to a Design 101 class, you'd know the old addage that "Less is More". The problem conceptual designers face is not how much they can add to something -- but how much they can take away.
The Animaster on Jul 20th, 2008 at 2:22 AM:
Only a blind idiot would think that ugly Dell One is better-looking (or better-functioning) than an iMac!
"Aging Design"? And only an idiot would think that just because a design has been conceived a couple years back that it's an "aging design". When Apple designed the flat-panel iMac a couple years back they not only created a really sweet design, but they created one YEARS ahead of the competition... and even the current Intel imacs are years ahead of this crappy Dell One. Have you ever had to dust off your computer? Considering all the angles, twists and turns on the Dell One and you're in for a s**tload of work. As for the glass base -- "oooh pretty pretty it's translucent.. woooooow" THAT is oldschool design, and just WHAT happens if you accidentally drop the base or put it down too hard? What does glass do? u-huh.
If you've ever been to a Design 101 class, you'd know the old addage that "Less is More". The problem conceptual designers face is not how much they can add to something -- but how much they can take away.
Comment on this article
Please keep your comments relevant to this article. Email addresses are not displayed, they are only required to verify you are human.
When you submit your comment, an email will be sent to your email address with a confirmation link. Once you have clicked on that confirmation link your comment will be posted.
HTML is not allowed.

James on Nov 20th, 2007 at 9:59 AM:
There is no way the Dell One looks better than the new iMac.
http://news.digitaltrends.com/news/slideshow/14849...
It looks like an abrahms tank. A designer did not spend time with this unit. The iMac is pleasing to the eye, fits in any room of the house, and will not draw negative attention to it.